“Red” Auerbach

(1917–2006)

“Red” Auerbach

Anecdote...

On tour with the Boston Celtics, Auerbach met three of his players, each with an attractive young woman on his arm, in the hotel lobby at five o’clock in the morning. One of the players covered his embarrassment by introducing the young woman as his “cousin.” Auerbach nodded politely. The player, desperately trying to make the unlikely tale sound more convincing, continued, “We were just on our way to church.”

Auerbach, relating this story on a later occasion, remarked, “I couldn’t take that. I fined him twenty-five dollars for insulting my intelligence.”

Biographical Note: 

Arnold Jacob “Red” Auerbach was a U.S. basketball executive. Having studied physical education at George Washington University, he began coaching basketball in 1941. He joined the Boston Celtics in 1950 as coach, and became general manager. In later life he was the front office executive and president of the Celtics.

More Information: 

Read the Wikipedia entry for this influential basketball coach.
The Boston Globe offers an excellent tribute to Red, “Remembering Red Auerbach,” with many fine photos, quotes, videos, and stories.

Photo Source: AP