1. A cowboy never takes unfair advantage—even of an enemy.
2. A cowboy never betrays a trust.
3. A cowboy always tells the truth.
4. A cowboy is kind to small children, to old folks, and to animals.
5. A cowboy is free from racial and religious prejudice.
6. A cowboy is helpful, and when anyone's in trouble he lends a hand.
7. A cowboy is a good worker.
8. A cowboy is clean about his person and in thought, word, and deed.
9. A cowboy respects womanhood, his parents, and the laws of his country.
10. A cowboy is a patriot.

Source: Movies and TV: The New York Public Library Book of Answers, Melinda Corey and George Ochoa (1992).